Sierra Leone-based learning platform for financial inclusion Mosabi and Kenyan parenting website, Mums Village have been chosen to take part in the GMS Calibrator accelerator programme run by US-based impact investor Gray Matters Capital.

Launched in 2018, Gray Matters Capital is focused on funding for-profit social enterprises in Africa, India, Latin America, the United States and Southeast Asia, and runs the GMC Calibrator Programme, a digital accelerator with the aim of making  mobile phone a device to promote self learning to earning by improving user engagement, monetisation and optimisation of mobile learning platforms.

This is done by understanding and implementing the principles of behavioural science and data-driven decision making, and Gray Matters Capital has now announced the nine startups that will take part in its second edition.

In this light, two startups from Africa, Mosabi and Mums Village will join seven other startups from India and Vietnam in the programme.


Mosabi produces localised, animated content focused on financial inclusion for the underserved, and connects them to financial service providers.  Mosabi was named one of the three winners of the Global FinTech Hackcelerator , a competition of the world’s largest FinTech conference in Singapore in 2018.

Mums Village

Mums Village is an online home for Kenyan mothers to freely express themselves among a community of doulas, doctors, nutritionists, fitness experts and fellow parents.

“We are excited to welcome Mosabi and Mums Village on-board. Africa is an important market for us at Gray Matters Capital and we are strategically looking to nurture those startups, which can create gendered impact with their mobile solutions through our programme,” said Omkar Kulkarni, Programme Head at GMC Calibrator.

The other participating startups are from India and Vietnam. The second cohort of the programme is commencing with immersion days from Wednesday, March  13, 2019, in Bengaluru, India.

Never miss an important story during the week. Subscribe to smepeaks weekly newsletter now.

+ Posts

Content & Social Media Strategist @ Smepeaks.
I get the bits and put together a story...