Nollywood records first major exit deal from ROK Studios in over 50 years of existence
Old as the country itself, Nigeria’s Nollywood industry has had many groundbreaking transitions and progressions over time. What sprung as
ORide(OPay) by Opera: most aggressive market penetration stunt ever pulled in Nigeria
Uber currently has 9,000 active drivers, and monthly passenger base of 267,000 and that is just 0.2% penetration rate in
What INEC’s Postponement of Polls Means for an Already Frustrated Economy
Nigeria’s electoral umpire, Independent National Electoral Commission, INEC, rescheduled the Saturday’s general election, leaning on difficulties on logistics and bad
Proven Strategies to Market Your Small Business Locally
Nigeria is blessed with numerous intelligent entrepreneurs and every day more is added to the emerging number, giving rise to
Research: Implementing strategic plans for businesses
Strategy implementation involves activities and decision-making mostly for the first time in the organisation. Therefore, time estimation for their completion
Port Harcourt’s Bole Festival: Just Another Mega Event or a Game Changer for Nigeria’s Food Industry?
Saturday, August 4, 2018, saw the city of Port Harcourt, Southern Nigeria bubbling with merriment and fun fair. The reason behind
Happening Now in Lagos: CBN’s Newly Launched ‘Funding Nigeria Small and Medium Enterprises’ Initiative
Editorial Note: The article has been updated to reflect the correct time of event in Lagos (Today, Thursday 26, 2018
Analysis: market segmentation, targeting and brand positioning
Market Segmentation Market segmentation is the analysis that determines, how an organization divides its customers with supported characteristics, this can
Nigeria Air Logo: Is the Nigerian Government Paying Lip Service to Its Youth Innovation Drive?
On Wednesday, 18 July, 2018, Nigeria’s Minister of State for Aviation, Hadi Sirika unveiled the name and logo of the
MTN Nigeria’s ₦153bn Listing on NSE and Its Possible Impacts
In 2017, MTN Nigeria announced its plan to list ₦153bn of its shares on the Nigerian Stock Exchange (NSE). If
