Empowering Côte d’Ivoire’s MSMEs: tappi and MTN forge a digital frontier
Dear Business Owners,
I trust this message finds you well amidst your ventures in the dynamic landscape of African commerce.
Today, I’m thrilled to share groundbreaking news that embodies the essence of digital empowerment for micro, small, and medium-sized enterprises (MSMEs) across Africa.
Tappi, the end-to-end digital commerce SaaS solution tailored for MSMEs, has expanded its operations to Côte d’Ivoire, solidifying its mission to revolutionise the online presence of businesses like yours.
In partnership with telecom giant, MTN CI, Tappi’s arrival in Côte d’Ivoire marks a pivotal moment in the journey towards digital transformation for businesses in the region. Here`s a quick refresher before we continue. Some time back, this company won investment of $1.5M to expand and impact more businesses continent-wide.
Here`s the link to the full story below:
Read this too: tappi secures $1.5M funding to drive digital commerce revolution and expand across Africa
Now, let’s delve into what this means for your business.
What’s changing for MSMEs in Côte d’Ivoire?
- Affordable access to powerful tools: For as little as $8 per month, MSMEs in Côte d’Ivoire gain access to Tappi’s suite of SaaS and enterprise-grade tools. These tools empower you to create SEO-optimized websites in under two minutes, seamlessly distribute online ads, and tap into a myriad of digital services tailored to enhance your online presence and customer reach.
- Seamless integration with MTN services: With MTN’s extensive customer base of 17 million in Côte d’Ivoire, accessing Tappi’s services becomes even easier. Integrated data bundles ensure smooth navigation and utilization of its offerings, enhancing your ability to establish trust, expand your online presence, and connect with new customers.
The vision behind the expansion
Kenfield Griffith, CEO and co-founder of Tappi, emphasises the strategic significance of Côte d’Ivoire in the realm of digital commerce. With a robust GDP growth rate of 6.9%, the country serves as an ideal market for MSMEs poised to digitize and expand their customer base. This expansion not only signifies the platform`s commitment to empowering businesses in Côte d’Ivoire but also acts as a gateway to reach Francophone Africa’s 150 million consumers.
Overcoming challenges for MSMEs
Despite their significant contribution to the economy, many MSMEs in Côte d’Ivoire face challenges building a trusted online presence. Current tools often prove complex, requiring international credit cards or listing websites in locations where trust is difficult to gauge. Tappi aims to bridge this gap by offering intuitive solutions that simplify the online journey for businesses like yours.
A shared commitment to digital empowerment
MTN Côte d’Ivoire echoes this commitment to digital empowerment. Through their Ambition 2025 strategy, MTN is dedicated to providing a modern connected life to all, focusing on supporting MSMEs as drivers of digital business and economic growth. By fostering connectivity, communication, collaboration, and cloud solutions, MTN aims to empower businesses like yours for sustainable growth in the digital era.
What Tappi Offers
Its end-to-end digital commerce stack facilitates a seamless online business profile creation process through an intuitive chat experience. Leveraging payments, messaging, and AI, it emerges as the SEO backbone to boost revenue for MSMEs across the continent. Also it equips businesses with the tools they need to thrive in the digital realm, from enhancing visibility to consolidating payments and building online trust with verified reviews.
Ready to join?
As you embark on the journey of digital transformation for your business, you can explore the possibilities that Tappi offers. Whether you’re looking to establish a robust online presence, connect with new customers, or streamline your digital operations. For more information and how you can join the digital revolution, visit the website.
Here’s to a future of digital empowerment and unprecedented success for MSMEs in Côte d’Ivoire and beyond.
Warm regards,
Publisher @ smepeaks
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