Skip to content
Innovative SME consultancy services helping small businesses grow and succeed, featuring expert advice, strategic planning, and tailored solutions for entrepreneurial success.
  • Startups
  • SMEs
  • Innovation & Technology
  • Angels and VCs
  • Industry & Policy
Innovative SME consultancy services helping small businesses grow and succeed, featuring expert advice, strategic planning, and tailored solutions for entrepreneurial success.
  • Startups
  • SMEs
  • Innovation & Technology
  • Angels and VCs
  • Industry & Policy
 5 Steps to Always Make the Right Call as a Business Owner
SMEs

5 Steps to Always Make the Right Call as a Business Owner

by Guest Contributor March 29, 2018 5 min read

Visible results that occur in life is always a function of decisions. A significant amount of people can relate to the fact that the result of what there are now is largely based on decisions they’ve made at some point or the other. The fact remains your present and future state will be based on the calls you are making right now. Bearing in mind that making the right call is essential to living a fulfilled life, it is imperative to know how to go about it.

I will be leading you through a step by step process of thinking to make the best possible decision using a problem-based approach. Note that in making decisions as regards problem-solving, there are lots of factors to always consider. Check out the first.

Define the Central problems

Any mistake you make here will definitely land you in making the wrong decision. Stating the problems and not the symptoms is key. Here’s an example. Having low profit in a business is not a central problem its just a symptom, poor marketing strategy or poor product packaging might be the underlying problem. If you identify the problem accurately you will discover so many ways of solving it. But if you get the problem wrong even a brilliant solution will not salvage the situation. The next step is very essential.

Enumerate Causes of the Problem

These should be the relevant factors sponsoring the problem. You will do yourself a great service by listing the major causes of the problem because it becomes easier drawing solutions once you have identified the major source. Asking the following questions will help you get the relevant factors causing the problem.

  • What is the problem? You would have established that by now.
  • Why the problem? Causes of the problem.
  • Where is the problem happening? Location or the aspect where the problem has influence.
  • When is the problem happening? Here consider when it happened last, and when it likely happens.

Answering these questions gives you a map of the kind of solutions you are looking for. Pay close attention to the next point. It’s vital to making the final decision.

State Possible Solutions

Take action always as a business owner

In this step list every solution or course of action that could possibly solve the central problem. Also, include the advantages or disadvantages of each. Doing this will you a holistic view of the outcome of every decision you would
make.

 Analyze your Solutions

Despite having listed plausible solution, it’s best to do a thorough scrutiny of each. Putting into consideration which will tackle best, the problem source. Then draw a conclusion. This conclusion will guide your decision.

Take Action

startup founder time alert

The beauty of this stage is that you are about making an informed decision with knowledge of the possible outcome, based on the conclusion you have made while analyzing your solutions. Remember the best solutions will have a greater impact in solving the problem while implications of the disadvantages if any, would be minimal.


Meet the Author

I am Justin Tochukwu a Business Strategist/Consultant, and a knowledge Development Facilitator for the SDGs (Sustainable Development Goals). I help businesses get the competitive advantage with research-driven concepts and ideas for market penetration and traction. And I also run a creative agency that helps startups and businesses build compelling brands through websites and mobile apps development, creative designs and digital marketing. I love you deeply, but Jesus loves you more. I also write at ideas2startups.com


 

Share this:

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
Previous post
Next post
RELATED Stories for you
Illustration representing Cisco Global Impact Cash Grants, with laptop, smartphone, globe, and lightbulb icons symbolising technology-driven social impact and connectivity
Funding Opportunities

Cisco puts $75,000 on the table for

September 9, 2025 9 min read

When urgent social crises collide with under-resourced systems, emerging tech-enabled models can be powerful

John Itodo in a suit and tie _ headshot featured image on AI and tech startups interview
Industry & Policy Startups

AI won’t save your tech startup if

September 8, 2025 14 min read

In the global tech arena, AI is fast becoming the North Star. Investors chase

Koolboks raises $11m -- image of cofounders
Startups

Koolboks raises $11 million to scale solar-powered

September 6, 2025 6 min read

The Lagos sun is unforgiving. For a fishmonger in Yaba, it means racing against

SMEPEAKSSMEPEAKS

SMEPEAKS is a digital media and intelligence platform dedicated to spotlighting, analysing, and amplifying Africa’s most promising SMEs and startups. 

Categories

  • Startups
  • SMEs
  • Innovation & Technology
  • Angels and VCs
  • Industry & Policy
  • Startups
  • SMEs
  • Innovation & Technology
  • Angels and VCs
  • Industry & Policy

Resources

  • Special Reports
  • Events
  • Podcast
  • Videos
  • Newsletter

Company

  • About
  • Contact
  • Careers
  • Advertise
  • Privacy Policy
  • Terms of Service

© 2025 smepeaks Media. All rights reserved.