Industry & Policy Despite 25% plunge in spending in 2022, AppsFlyer’s 2023 State of eCommerce report showcases some positive retail global trends by Grace Akinosun June 19, 2023 AppsFlyer’s 2023 State of eCommerce report takes an in-depth look at key global industry trends to guide retail marketers in
Innovation & Technology Nigerian Mobile App Installs Surge during Ramadan, AppsFlyer Data reveals by Joan Aimuengheuwa May 4, 2023 Given that consumers in Nigeria are fiercely mobile-first, organisations looking to boost customer engagement would be wise to maximise their
