The billion-dollar gaming opportunities in Africa everyone’s
The African gaming sector is being overlooked. But in retrospect, the sector is fast-growing
Is being ruthless in business the only
I had a discussion a couple of weeks ago with a group of friends,
Nollywood records first major exit deal from
Old as the country itself, Nigeria’s Nollywood industry has had many groundbreaking transitions and
ORide(OPay) by Opera: most aggressive market penetration
Uber currently has 9,000 active drivers, and monthly passenger base of 267,000 and that
What INEC’s Postponement of Polls Means for
Nigeria’s electoral umpire, Independent National Electoral Commission, INEC, rescheduled the Saturday’s general election, leaning
Proven Strategies to Market Your Small Business
Nigeria is blessed with numerous intelligent entrepreneurs and every day more is added to
Research: Implementing strategic plans for businesses
Strategy implementation involves activities and decision-making mostly for the first time in the organisation.
Port Harcourt’s Bole Festival: Just Another Mega
Saturday, August 4, 2018, saw the city of Port Harcourt, Southern Nigeria bubbling with
Happening Now in Lagos: CBN’s Newly Launched
Editorial Note: The article has been updated to reflect the correct time of event
Analysis: market segmentation, targeting and brand positioning
Market Segmentation Market segmentation is the analysis that determines, how an organization divides its
