TikTok signs a deal with Sony Music to expand music library for creators
The video-sharing app, TikTok has relatively been on the low after it narrowly escaped ban in the US with the approved Oracle-Walmart deal in September. In a recent update, TikTok announced that it has signed a deal with Sony Music Entertainment, an American global music company to expand its music library for creators on its platform.
The partnership comes after a federal judge in Pennsylvania blocked the government from proceeding with restrictions that would have banned the app this November. A report says that “The judge granted a preliminary injunction against a series of bans by the US Commerce Department that was set to go into effect on November 12th.”
According to the announcement made, the deal will see that creator have access to sound clips from Sony Music’s catalogue for use in their TikTok content.
“With this deal, the TikTok creator community will have access to sound clips from Sony Music’s massive catalogue of current hits, cutting edge new releases, emerging favourites, iconic classics and deep cuts from every genre of music for use in their TikTok content,” a part of the statement reads.
In addition, TikTok is also partnering with Sony Music in promoting artists on the platform. Though the details of the deal were not stated, the short video-sharing app will enable Sony Music and its artists to use TikTok to create greater awareness for their music and further enhance artist careers, the ByteDance owned company stated.
Earlier in the year, TikTok signed short-term licensing deals with Universal Music Group, Sony Music and Warner Music Group.
Dennis Kooker, President, Global Digital Business and U.S. Sales, Sony Music Entertainment, has this to say about the new deal:
“Short-form video clips have developed into an exciting new part of the music ecosystem that contributes to the overall growth of music and the way fans experience it. TikTok is a leader in this space and we are pleased to be partnering with them to drive music discovery, expand opportunities for creativity and support artist careers.”
Though it seems like trying times are over for the ByteDance owned company, recent reports indicate that trouble may be looming in paradise considering that the restriction was blocked by a federal judge in Pennsylvania.
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